What is MIDDI?
MIDDI is a weekly shopping newsletter for those of us who shop in the middle lane. We’re ready to spend a little bit more for the things we need and love, but still have to eat.
If any of these sound like you, you’re a MIDDI shopper:
There are still parts of your home you’re “making work”
You love a discount or occasional splurge, but you’re not paying full price for designer on the regular
You’ve moved on from disposable fashion and want pieces that transcend seasons, but also like to experiment with your style
Your home is starting to look less like your age and more like you
You’re investing in self care over complying with beauty standards and trends
You want to know the stories behind the products you love, acknowledge their history and uplift their creators
“Having friends over” has become “entertaining” but without staff
You’ll pay for two great drinks instead of the cheaper six (that give you a two-day hangover)
You find deeper meaning in travel, knowing the best souvenir is a lesson learned (but you’ll still buy something at the airport)
Who is behind MIDDI?
My name is Petra and I shop like a journalist. I’m always looking for great deals and love to share my finds. I’m also the one my friends and family turn to when they need a recommendation for [insert product here]. I’m a writer and editor originally from Metro Detroit who’s currently calling London home. I’ve been lucky to live and write in amazing cities like Chicago, New York (twice) and Tokyo, which have introduced me to so many talented designers, creators and retailers.
I started MIDDI because now that I’m in my mid 30s, I’m ready to invest more in quality beauty, fashion and home items over disposable trends and budget buys. I want to celebrate my personal style while also keeping my long-term financial goals on track. I love luxury as much as the next person, but my credit card isn’t black. Yet.
You can also find me on X and Instagram.
Why subscribe to MIDDI?
Each month, you’ll meet The MIDDI Three: three new beauty, fashion and home buys to compliment your lifestyle or give as a gift, along with a bit of inspiration for the week ahead. It’s a short and sweet curation of items I hope you’ll love. I also share shopping and travel tips in line with the MIDDI ethos. Sign up now and every new edition goes directly to your inbox each Monday.
