How to Shop for … Demi-Fine Jewelry
Remember these five things to buy demi-fine pieces with confidence.
Buying jewelry for yourself or someone else is no casual thing. The gift of jewelry can mean—and cost—a lot of money. But as we get older, most of us tire of costume baubles that turn our skin green or break after a few wears. We want something that will last without depleting our entire bank account. This is where the mid-priced jewelry category known as “demi-fine” comes in. But what does that mean, exactly?
If you’ve been wondering what this label is all about and how it impacts the quality and price of jewelry, here are five things to know:
1. It’s all about layering—metals, that is.
The first thing that sets all jewelry apart is what it’s made of. The cheapest options include nickel, tin or aluminum, which are used to make what is known as costume jewelry. Fine jewelry is made with pure metals like gold (over 18 carats) or platinum. Demi-fine jewelry is usually made of metals with a lower carat count or by plating more valuable metals over a base like sterling silver using techniques like vermeil.
2. You can still get plenty of sparkle.
Going the demi-fine route doesn’t mean you have to miss out on the finer details like diamonds. Many demi-fine brands offer styles bedazzled with smaller diamonds for maximum impact. While some precious stones like rubies or emeralds are hard to bring down to this price point, you can instead choose from eye-catching colored gemstones like rose quartz, moonstone, black onyx or malachite.
3. Know what you can expect to pay.
Depending on the metals and the stones used or the size of the piece, prices will defer between brands. But generally, demi-fine jewelry should be priced under $500.
4. You can have fun with it.
The best part about demi-fine jewelry is that it isn’t a major investment. You can experiment with trendier styles and colors or buy more pieces to put together in layered looks. You can also purchase staples like simple hoop earrings, chains or rings to wear daily. Brands like Gorjana and Missoma release new styles often so you can add to your collection without having to worry too much about moving on from them down the road as your tastes change.
5. Proper care is a must.
It may not be luxury level, but all jewelry requires proper care and storage. Invest in a nice jewelry box lined with fabric (like these) and a polishing cloth. Generally, warm soapy water is the best way to clean your pieces. While ultrasonic cleaners and soaks can be convenient, they’re not appropriate for all stones and materials so check with the manufacturer. Avoid bathing or swimming in your jewelry and please ignore every beauty influencer online and remove your jewelry before applying skincare products.
Want more tips? Learn how to shop for an exfoliator here.
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